Central Market Mobile
As a brick and mortar retailer with locations in metro areas and a tech savvy consumer base we weren't surprised to see smart-phone traffic on the desktop site growing rapidly. To address the demand for mobile access we looked to contextualize the digital Central Market experience to the small screen by conducting user surveys and reviewing traffic patterns. The resulting site offers users quick access to timely information in a format that respects the organic and textured brand in a mobile friendly format.
Creative Direction, UX, Design