LIVESTRONG Español Mobile
To meet the needs of their Spanish speaking audience (a segment that relies heavily on their smart-phone for access to the web) LIVESTRONG needed a mobile friendly companion to their Spanish language site. To define the right content for the mobile experince we analyzed traffic data and interviewed SMEs. With a simplified site architecture that supports key content and videos established, we designed a streamlined set of navigation and layout components that would leverage the existing content management system. The aesthetics reference the strong minimalist parent brand while keeping page weight to an absolute minimum.
Creative Direction, IA, UX, Design