The Kids Are All Right
Concert promoter AEG needed a web presence to support an exciting multi-band tour they were putting together called The Kids Are All Right. Directionally they wanted to combine a retro British pop/punk aesthetic with the vibe of hanging out in a converted garage or basement with friends. The challenge was to find a way to honor their vision while still creating an experience that felt current and served the clients business goals. Unfortunately the tour was cancelled before we had completed the project’s creative round.
Creative Direction, Design